STRATEGY. SYSTEMS. SUPPORT. IMPACT.

Helping Business Owners Break Barriers & Build Stronger Communities.

Breaking The Barriers Development Group provides business coaching, financial readiness, marketing, back-office support, AI solutions, training, and community-based programs designed to help entrepreneurs and organizations grow with clarity and confidence.

When you work with BTB, our team becomes your team.

Breaking The Barriers Development Group logo.
Strategy & Coaching
Financial Readiness
Marketing & Branding
AI Solutions & Automation
Community & Municipal Programs
Systems & Operations
Business Support Services
Funding Readiness and Opportunity Support
UEZ and Community Programs
NJ-Certified MWBE / SBE
AI-Powered Business Support

Explore Our Services

Whether you are launching, reorganizing, expanding, or preparing for your next opportunity, BTB provides practical support designed around your business, your goals, and your community.

Not sure which service is right for you? Schedule a consultation and let BTB help you identify the best next step.

Dina Gonzales, Founder and CEO of Breaking The Barriers Development Group.
“Your beginning does not determine your future. There is always a next possible move.”

That belief is at the heart of how I lead, coach, build programs, and help business owners turn barriers into actionable solutions.

Dina

Dina Gonzales · Founder & CEO

A Message From Dina Gonzales

You Should Not Have to Build Your Business Alone.

Our mission is to build stronger communities by empowering businesses, creating opportunities, and breaking the barriers to success—one business at a time.

Small-business owners are often expected to be the CEO, marketer, bookkeeper, salesperson, operations manager, and problem-solver—all at the same time. That pressure can leave even the most talented business owner feeling overwhelmed, uncertain, and alone.

I built Breaking The Barriers Development Group because I believe business owners deserve more than information. They deserve a support team that listens, helps them understand their options, creates a practical strategy, and stays beside them as they put that strategy into action.

The right support team can help you identify problems earlier, make stronger decisions, build better systems, access new opportunities, and remain accountable to the goals you are working toward. Most importantly, having a trusted team allows you to stop carrying every part of the business by yourself.

When you work with BTB, our team becomes your team. We are here to help you break barriers, strengthen your foundation, and build a business that can grow with confidence.

Dina Gonzales
Founder & CEO

Meet Ms. Possibility Coach

13 years of business development experience. A career built around helping people see the path forward.

Dina Gonzales brings more than a decade of hands-on business development experience to entrepreneurs, community partners, and economic-development programs. Her work combines business strategy, technical assistance, education, systems, funding readiness, marketing, and practical problem solving.

Business Development

13 years of experience helping businesses and programs turn barriers into practical strategies, stronger systems, and opportunities for growth.

UEZ Experience

Dina began working directly with New Jersey UEZ small-business support in December 2022 and signed BTB’s first UEZ consulting contract on February 17, 2023, serving the Trenton UEZ area in partnership with Isles.

Today, that experience continues through BTB’s work with small businesses, municipalities, agencies, and community partners — making complex programs easier to understand and helping business owners move from information to action.

Meet Dina · The Possibility Coach
BTB Live Podcast Studio

Virtual Office Tour

BTB Live Podcast Studio

Real Conversations. Real Impact. Real Change.

Business Builder Academy

Virtual Office Tour

Business Builder Academy

Skills Today. Success Tomorrow.

BTB Headquarters Lobby

Virtual Office Tour

BTB Headquarters Lobby

We Don't Just Build Businesses. We Build Legacies.

BTB Conference Room

Virtual Office Tour

BTB Conference Room

Where Vision Meets Strategy.

AI Business Dashboard

Virtual Office Tour

AI Business Dashboard

Building Stronger Communities, One Business At A Time.

Executive Office

Virtual Office Tour

Executive Office

Purpose Drives Us. People Inspire Us.

Coffee Bar & Lounge

Virtual Office Tour

Coffee Bar & Lounge

Coffee. Collaboration. Community.

Reception & Welcome Area

Virtual Office Tour

Reception & Welcome Area

Welcome to BTB Headquarters.

The People Behind BTB

Dedicated Experts, One Mission

Our team brings together strategists, coaches, designers, and community specialists — all committed to helping your business break barriers and grow with confidence.

NahomyClient Services

Nahomy

Receptionist & Client Support

New client onboarding and registration Bilingual support (English & Spanish) Client intake and orientation Office reception and coordination Resource and referral support Client account setup assistance

“Every great journey begins with a warm welcome.”

Dina A. GonzalesExecutive Leadership

Dina A. Gonzales

CEO & Founder

Initial Client Interview/ Assessment Review Growth Plan CEO Therapy (a safe space for business owners to vent and discuss problems) Community Outreach Project Hire BTB for Services One on One Coaching

“Empower people. Strengthen businesses. Build stronger communities.”

AvaExecutive Operations

Ava

Chief AI Manager / Chief of Staff

AI team leadership Task assignment and delegation Project and deadline tracking Department coordination Executive briefings and summaries Quality control and accountability

“Great leadership creates clarity, and strong teams create impact.”

JoshOperations & Field Support

Josh

Operations & Field Support Specialist

Coordinating field and event logistics Supporting photography and video-production days Assisting with community events and program activities Supporting verified local-business outreach and touchpoints Helping ensure supplies, people, and resources are ready Completing operational assignments from Dina and leadership Supporting smooth execution behind the scenes

SavvyAdministrative Operations

Savvy

Administrative Operations Coordinator

Scheduling meetings and appointments Verifying contact information Coordinating permissions and approvals Collecting and organizing required documents Supporting administrative follow-up Preparing complete records for Ava and Hazel Helping leadership maintain clear communication and organization Supporting Dina and Josh with team coordination

NicoleEvents & Executive Logistics

Nicole

Events & Executive Logistics Manager

Planning and coordinating BTB networking events Managing event workflows, timelines, and task lists Developing run-of-show documents Coordinating CEO and executive travel logistics Supporting vendors, partners, guests, and participants Managing event-day logistics and follow-up Strengthening client and community relationships Supervising and coordinating Joy-Nicole’s client-experience work Reporting directly to Dina

KenyaFinancial Services

Kenya

Financial Services & Tax Specialist

Tax preparation and filing Bookkeeping support Financial forensic and document reviews QuickBooks setup, review, and support Business budgets Financial projections Financial-literacy support Reviewing financial documents for accuracy and readiness Identifying when licensed legal, accounting, or tax review is required Supervising and coordinating Penny’s financial-management work

SavannaSite Management

Savanna

Site Manager

Site operations management Team coordination Event planning and execution Vendor and partner relations Logistics and on-site support Process improvement

“Great things happen when we stay organized, work together, and never lose focus on our mission.”

MayaMarketing

Maya

Marketing Manager

Marketing strategy and plans Branding and visual design Websites and landing pages Email marketing campaigns Flyers and promotional materials Program and campaign launches

“Great marketing doesn’t just get attention—it creates connection and drives action.”

SkyeMarketing & Communications

Skye

Social Media Specialist

Social media content creation Content calendars Reels and TikTok concepts Hashtag and trend research Audience engagement Community building

“Content connects. Community grows. Together, we amplify our mission.”

CashFinance

Cash

Finance Specialist

Budgeting and forecasting Pricing strategies Cash-flow analysis Revenue projections KPI and ROI reporting Financial planning

“Strong numbers build strong foundations. I bring clarity today for a stronger tomorrow.”

PennyAccounting

Penny

Bookkeeper

QuickBooks management Accounts payable Accounts receivable Bank reconciliations Profit-and-loss and balance-sheet reporting Payroll, tax and 1099 tracking

“Behind every successful business are accurate numbers and strong systems.”

Coach CarterBusiness Development

Coach Carter

Business Coach

Business assessments Business plans SWOT analysis Growth strategies SOP and operations development Accountability coaching

“Success isn’t accidental—it is built with purpose.”

SallyGrants & Funding

Sally

Grant Specialist

Grant Assessment Grant Readiness Plans Number of Grants Found / Matched Grant Application Assistance

“Behind every funded idea is a powerful purpose.”

AxelAnalytics & Reporting

Axel

Data Report Specialist

Data collection and management Data analysis KPI dashboards Client and program reports Performance tracking Community-impact reporting

“Data tells the story. Insights create the path. Impact changes the future.”

AtlasTransportation & Logistics

Atlas

Transportation Coach

CDL training and education FMCSA and DOT compliance Hours-of-Service guidance Dispatch and logistics support Fleet management Safety and risk management

“Safe drivers. Strong teams. Efficient operations. Every mile matters.”

NovaAI & Innovation

Nova

AI Coach

AI tools and training Workflow automation Prompt engineering Process optimization AI strategy and implementation AI research and recommendations

“Smart systems create more time. AI solutions create more impact.”

HazelOperations & Organization

Hazel

Executive Assistant to Dina

Document and file organization Google Drive management Data entry and system updates SOP and template management Contracts, forms and meeting notes Back-office process improvement

“An organized business is a scalable business.”

Joy-NicoleClient Success

Joy-Nicole

Client Experience Director

Client onboarding Client communication and check-ins Project coordination Client satisfaction and retention Referral and resource support Testimonials and client appreciation

“Happy clients. Strong relationships. Real impact.”

RowanMedia & Communications

Rowan

Podcast Host

Podcast hosting and interviewing Guest research and preparation Episode planning Business storytelling Community conversations Audience engagement

“Every business has a story worth hearing—and every barrier has a lesson worth sharing.”

TuepeaiSystems

Tuepeai

Square POS Systems & Product Launch Specialist

Square POS setup and configuration Product and service catalog setup Sales-reporting guidance Inventory and product organization Payment-processing workflow support POS education and troubleshooting Product-launch preparation Launch-day technical and operational support Helping businesses understand sales and product data Supporting clients before, during, and after launch Reports to Dina; coordinates with Kenya on financial and sales-reporting matters

JusticeBusiness Protection & Risk Intelligence

Justice

Business Protection & Risk Intelligence Director

Reviewing business and operational risks Flagging contract concerns Supporting legal-readiness organization Identifying privacy and information-security concerns Protecting separation between BTB business entities Reviewing policies, agreements, disclaimers, and public claims Identifying compliance and reputational risks Escalating issues that require a licensed attorney or specialist Helping protect BTB’s intellectual property and business assets Supporting safer decision-making across the organization Important: Justice provides risk identification and organizational support but does not replace licensed legal counsel.

PaigeContent Development & Publishing

Paige

Writer & Publishing Super Agent

Writing books, guides, manuals, workbooks, and e-books Developing structured chapters and educational content Creating participant exercises, checklists, and action tools Organizing tables of contents and publication frameworks Preparing copyright, disclaimer, resource, and About sections Converting technical information into accessible language Developing UEZ and business-success educational content Collaborating with subject-matter experts to verify accuracy Coordinating publication design requirements with Pixel Preparing manuscripts for PDF, digital, and print publication Maintaining consistency across BTB publications Supporting the UEZ Resource Center and educational page content Reports to Dina Gonzales; coordinated by Ava

“Every powerful idea deserves to become a publication that changes lives.”

The Impact of Having the Right Support Team

Clearer Strategy

A trusted team helps you organize your ideas, establish priorities, and turn your vision into an actionable plan.

Stronger Systems

Support with operations, financial organization, workflows, and technology creates a stronger business foundation.

Greater Accountability

Regular guidance and follow-through help you remain focused, consistent, and connected to your goals.

Access to Opportunities

The right team can help you identify grants, financing, certifications, partnerships, training, and growth opportunities.

More Confidence

Having trusted support gives you greater clarity when making decisions and navigating challenges.

How We Work With You

1

Listen and Assess

We begin by understanding your business, challenges, goals, and priorities.

2

Build the Strategy

We create a practical support plan aligned with your current needs and long-term vision.

3

Implement Support

We help put the right systems, tools, resources, and actions into place.

4

Strengthen and Grow

We provide continued guidance, accountability, and support as your business moves forward.

Why BTB

“We don’t just consult—we collaborate, we care, and we help create results that strengthen businesses and communities.”
  • Personalized Support
  • Real-World Business Experience
  • Access to Funding and Opportunities
  • Community-Centered Impact

Our Promise

Your success is our mission.

We are committed to breaking barriers, building stronger systems, and creating opportunities that produce lasting impact for your business and your community.

Your Growth, Visualized

Watch your business transform in real time. Your personalized Client Growth Portal tracks every milestone — from business foundation to grant readiness — so you can see exactly how far you've come and what's next. Because when you can see your progress, you build the confidence to keep climbing.

Access My Growth Portal

Start Your Grant Coaching

Completed your Grant Assessment? Connect with Sally, BTB's AI Grant Specialist, for personalized coaching to find and win grants for your business.

Start Your Grant Coaching

Your Experience Matters

Worked with Dina? Share Your Experience.

Your feedback helps other business owners understand what working with Dina and Breaking The Barriers Development Group is really like.

Leave Dina a Google Review

Reviews are voluntary. Please share your honest experience.

Ready to Build Your Next Level?

You do not have to figure everything out alone. Let’s create the strategy, systems, support, and opportunities your business needs to move forward.